The Effect of Storytelling Associated with COVID-19 on Engagement

The main objective of this investigation is to understand how the posts in form of stories published by brands associated with the COVID-19 pandemic affected engagement with their consumers. Regarding the stories, plot, characters and verisimilitude have been evaluated. With regard to consumer engagement (CE), affective, emotional and cognitive involvement have been assessed. This study uses a qualitative methodology with a netnographic approach that takes into account the comments of the advertisements published on two social networks, Facebook and Instagram, by nine Portuguese brands. The results of this research reveal that in order for the stories associated with COVID-19 to have a greater level of influence on the customer, they must use their elements as a whole, to encourage positive consumer engagement. © Universidade de Santiago de Compostela.

COVID-19 Diagnosis by Computed Tomography in Renal Replacement Therapy Patients

Background: Lung diseases are common in Patients with End Stage Kidney Disease (ESKD) making the differential diagnosis with COVID-19 a challenge. This study describes pulmonary chest tomography (CT) findings in hospitalized ESKD on renal replacement therapy (RRT) patients with clinical suspicion of COVID-19 and compare image characteristics of positive versus negative cases. Method(s): ESKD individuals referred to Emergency Department older than 18 with clinical suspicion of COVID-19 were recruited. Epidemiological, baseline clinical information was extracted from electronic health records. Pulmonary CT was classified as typical, indeterminate, atypical or negative. We then compare CT findings of positive and negative COVID-19 patients. Result(s): We recruited 109 patients (62,3% COVID-19 positive) between March and December 2020. Mean age was 60 +/- 12.5 years-old, 43% were female and the most common etiology of ESKD was diabetes. Median time on dialysis was 36 months, Interquartile range=12-84. The most common pulmonary lesion on CT was ground glass opacities. Typical CT pattern was more common in COVID-19 patients (40(61%) vs 0(0%), p<0.001). Sensitivity was 60.61% (40/66) and specificity was 100% (40/40). Positive predictive value and negative predictive value were 100% and 62.3%, respectively. Atypical CT pattern was more frequent in COVID-19 negative patients (9(14%) vs 24(56%), p<0.001), while the indeterminate pattern was similar in both groups (13(20%) vs 6(14%), p=0.606), and the negative pattern was more common in COVID-19 negative patients (4(6%) vs 12(28%), p=0.002). Conclusion(s): In hospitalized patients with ESKD on RRT an atypical chest CT pattern cannot adequately rule out the diagnosis of COVID-19.

Supermarket Workers: Discovered and Uncovered During Covid-19 Pandemic

The aim of this paper is to understand how the pandemic crisis of COVID-19 confirms and aggravates precarious living and working conditions of supermarket employees in Brazil. On one hand, the set of studies in different countries and research conducted at Walmart in Brazil highlight the precariousness of the work that accompanied the processes of supermarketization and internationalization of retail. On the other hand, social inequality and Brazilian labour market conditions limit the prospects of these workers for better employment. The paper draws on qualitative research evidence from the field of research at Walmart Brazilian Stores, semi-structured interviews with workers and union leaders, national administrative data and based on secondary data from media material. Despite increased publicity for the importance of these workers and the precarious working conditions to which they are subjected, this article argues that recognition as an essential activity of supermarket workers in the context of the pandemic has been accompanied by further degradation of working conditions and greater exposure to the risks of their lives and their families. © 2022, The Author(s), under exclusive license to Springer Nature Switzerland AG.

POST-COVID-19 HEALTH PROFESSIONALS’ QUALITY OF LIFE: A CROSS-SECTIONAL STUDY

Objective: to evaluate the quality of life of healthcare professionals tested for covid-19 in a polyclinic in the state of Rio de Janeiro. Method: cross-sectional study with 476 health professionals who underwent covid-19 testing from March to July 2020. A World Health Organization sociodemographic and quality of life questionnaire was applied. Scores for each domain were transformed into a 0-100 scale;higher means suggested better perceived quality of life. Results: the most compromised domain was the environment (related to home environment, financial resources, leisure, environment) and the physical domain was the least compromised (related to pain, discomfort, energy, mobility, activity). Conclusion: it is emphasized that post covid-19 healthcare professionals need a thorough look at their quality of life, since they are more prone to negative outcomes by acting in the pandemic, with impact mainly on leisure, pain, discomfort, among others. © 2021, Universidade Federal do Parana 1. All rights reserved.